In Kind Direct is the UK charity providing life’s essentials and ensuring no usable product goes to waste. Founded in 1996 by HRH The Prince of Wales, they offer a simple solution to distribute products donated by companies to the local charities, community groups, foodbanks and schools that need them to support their communities. In Kind Direct has distributed over £250 million worth of products to over 10,500 charitable organisations supporting millions of people each year.
This year, more people are struggling to access the essentials like cleaning products, toothpaste, hand wash, laundry detergent and toilet roll. No one should have to go without them. Cif wants to help people who are struggling to access disinfectants to keep their homes safe, by giving away hundreds of thousands of Anti-Bac & Shine ecorefills and bottles for life to key local charitable organisations with In Kind Direct.