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Our Mission

We’ve put a roadmap together of our sustainability mission, so we can ensure we’re doing our part to protect the planet. Below are the milestones that are part of that journey.

By 2023 – 100% deforestation-free palm oil supply chain

By 2025 – 100% recyclable, reusable, or compostable plastic and 100% recycled plastic (PCR)

By 2025 – use 100% biodegradable ingredients

By 2030 – replace fossil fuel-derived carbon with 100% renewable or recycled carbon (via Carbon Rainbow)

By 2030 – halve GHG footprint of Cif products to become a net zero emissions brand

How we’ve become more sustainable

Cif power and shine bottle icon on dark green background
With our ecorefill, you can use your Cif bottle for life. We’ve already saved nearly 2 million bottles from going to landfill.
Cif cream icon on dark green background
The Cif cream bottle is made of 50% recycled plastic which prevents around 200 tonnes of plastic going to landfill each year.
Truck icon on dark green background
Thanks to ecorefill, there’s 85% less trucks on the road since they’re so space-saving – instead of 5 lorries to deliver our spray bottles, we now just need 1 lorry full of ecorefill.
Water icon on dark green background
Ecorefill bottles means there’s 98% less water being used and transported, which is the equivalent to 163,000 water bottles.
Cif ecorefill bottle icon on dark green background
The ecorefill saves 75% of plastic, as you can reuse your Power & Shine bottles instead of buying a new one each time. You can also get the Cif Beautiful Bottle, our longer-lasting, more durable bottle.
Cif wipes icon on dark green background
Our Cif bathroom and kitchen wipes are made from naturally derived cleaning agents but are also 100% biodegradable. That means they’re compostable and can be binned ethically.