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Our Mission

We’ve put a roadmap together of our sustainability mission, so we can ensure we’re doing our part to protect the planet. Below are the milestones that are part of that journey.

By 2023 – 100% deforestation-free palm oil supply chain

By 2025 – 100% recyclable, reusable, or compostable plastic and 100% recycled plastic (PCR)

By 2025 – use 100% biodegradable ingredients

By 2030 – replace fossil fuel-derived carbon with 100% renewable or recycled carbon (via Carbon Rainbow)

By 2030 – halve GHG footprint of Cif products to become a net zero emissions brand

Cif power and shine bottle icon on dark green background
With our ecorefill, you can use your Cif bottle for life. We’ve already saved nearly 2 million bottles from going to landfill.
Cif cream icon on dark green background
The Cif cream bottle is made of 50% recycled plastic which prevents around 200 tonnes of plastic going to landfill each year.
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Thanks to ecorefill, there’s 85% less trucks on the road since they’re so space-saving – instead of 5 lorries to deliver our spray bottles, we now just need 1 lorry full of ecorefill.
Water icon on dark green background
Ecorefill bottles means there’s 98% less water being used and transported, which is the equivalent to 163,000 water bottles.
Cif ecorefill bottle icon on dark green background
The ecorefill saves 75% of plastic, as you can reuse your Power & Shine bottles instead of buying a new one each time. You can also get the Cif Beautiful Bottle, our longer-lasting, more durable bottle.
Cif wipes icon on dark green background
Our Cif bathroom and kitchen wipes are made from naturally derived cleaning agents but are also 100% biodegradable. That means they’re compostable and can be binned ethically.